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Ever meet a CEO who does not want to increase sales? How about one who doesn’t want to deliver superior customer service? Or one who doesn’t want the right information, in the right place, at the right time for informed business decisions?  Of course not, and neither have we. 

The issue is not with these goals but how strategy, process and technology are combined to achieve these results.  Customer Relationship Management (CRM) is touted as the tool for achieving positive results to the questions raised above.  However, CRM implementation projects often fail to achieve the desired results.

Since 1989, InfoGrow has been working with Ohio based and national clients to achieve the effective use of technology in support of their sales and marketing strategy.   We grew up in the Sales Force Automation (SFA) /CRM culture through products such as, TeleMagic, SalesLogix, SalesNet and GoldMine.  We’ve learned a lot during those years as you will find in our blog discussions below.
CRM & Lead Generation Blog Postings
Sales & Marketing Effectiveness for Sustained Growth
Open discussion on sales & marketing strategy, process and technology using mapping and CRM tools to build effectiveness for sustained growth.
  • CRM Should Be All About Success -- Not Failure
    I keep reading articles about CRM failure, so I thought I might change the slant a bit and point out how to make it successful. Of course, we all know that CRM technology is far from perfect. That’s been proven...
  • Lead Scoring and Data Quality: How Much is Dirty Data Costing You?
    Qualifying, coding and ranking your leads so the hottest opportunities are the first to get distributed to your sales teams is vital to your company’s sales and marketing success. That’s a given. Yet, what many companies fail to understand is...
  • Is a Truism Holding True?
    The software industry often expounds that you are 1st, 2nd or 3rd in your category or simply out of business. The question I pose is whether the announcement that Entellium, makers of Rave CRM, has falled on hard times is...